And it does not have to end there. You can get quite creative with this if you put your mind to it. I'll tell you what I did. I sent my fans and passersby at the mall to send a Valentine's Day message that would appear in my music video. The idea was youtube to mp3 audio pretty simple. They wrote the name of the person they loved above the title of my song "I Could Never Live (Without Your Love)". We took a video shot of that, and it ended up in my music video. And upload that to YouTube and share the link with everyone who took part so that they too can share it with the ones they love and friends. Yes, it is a form of viral marketing, but it can be great fun. Try it!